Originally posted at VentureBeat
There is no single dominant network, no Facebook for all of China. The actual Facebook.com is blocked by government censors (Chinese sites all obediently and quickly remove “objectionable” content). No single social network will conquer the China market in the immediate future, least of all a foreign one.
Instead, there is fierce competition between the top four:
RenRen (formerly Xiaonei) copied the Facebook model: it started with students and has since opened to all.
Kaixin001 attracted white-collar office workers by focusing on fun, addictive social games.
Qzone gained young teens and rural users via cross-promotional traffic from QQ Messenger.
51.com started strong in lower tier cities, but growth has since slowed.
This post will assess market share, profile the top four, and boldly predict the future.
ChinaSocialGames recently had a chance to sit down with RockYou's Founder and CTO Jia Shen at the China Social Games Summit in Beijing to learn more about their future plans for the Chinese market. RockYou is an advertising network, application developer and global publisher.
The 2010 China Social Game Summit (CSGS) is in Beijing on April 9-10, 2010. The website is here and the schedule is here. China Social Games will be live blogging the action!