4Aug/100
ChinaJoy: The Show Goes On, Despite Concerns that Hardcore Game Growth is Slowing
Originally posted at VentureBeat
ChinaJoy, China’s equivalent of the Electronic Entertainment Expo (E3), is famous for its thousands of show girls, new title releases, and the flashy sports cars of the top executives behind it all. This glitz not only attracts droves of young men—potential gamers—like moths to a light, but also reflects the rich fortunes of hardcore online games in China.